October 2020

Green and resilient:

the insulation for the 21st century is already here

Cellulose insulation, a bio-based, recyclable insulator, which itself is produced from upcycled materials, certainly meets current energy performance expectations. This is even more so when it comes to the ambitious yet highly necessary plans presented by the European Commission under President Ursula von der Leyen:  the European Green Deal. 

Brought forward by the European Commission with the overarching aim of making Europe climate neutral by 2050 it is the crucial roadmap for making the EU’s economy green, resilient and digital.

The Renovation wave, a plan to achieve climate-neutrality for Europe’s building stock by mid of this century, takes in a vital role in tackling the economic downturn that has been witnessed since the impact of COVID-19.

The fragmented nature of the building sector makes it transformation extremely complex. This makes a dedicated renovation fund, together with the commitment to make the renovation wave a green and sustainable, and not a green-washed one, more important than ever.

As Ms. Von der Leyen put it rightly:

“The cost of the transition will be big but the cost of non-action will be much bigger”.

(Ursula von der Leyen, president of the European commission)

The consequences of not acting on the European Green Deal will see, in the lifetime of our children: pollution, heat & drought, water & flooding, and adverse effects to the economy.

The longer we wait, the harder it becomes to reach climate targets and the more expensive the necessary efforts will become. The dooming consequences of our inactivity should encourage everyone to pay more attention to and invest in industries with the knowledge and experience to the likes of ECIA’s members.

Cellulose insulation is, after all, already fulfilling two vital requirements of the Next Generation EU – namely being green and resilient.

Mr. Pasi Typpö, Chairman of the Board, European Cellulose Insulation Association