Rising energy costs and concerns over climate change have ushered in a new era of awareness for the need to conserve energy and push energy efficiency solutions. While this focus on energy conservation is welcome, potential customers are bombarded with marketing pitches for a wide variety of home energy improvements and “green” products.

One simple fact rises above the confusion—nothing is more important for reducing energy consumption, lowering utility bills and minimizing the environmental impact of a home than proper insulation.